Smart Solutions for Urban Development: Integrating Digital Signage in Rotherham’s Regeneration Projects
Rotherham has long held its reputation as historic town in the South of Yorkshire, and in an effort to begin regenerating the location, it was recently awarded a significant amount of the UK government’s ‘Levelling Up’ fund, an initiative aimed at revitalising urban landscapes that might need a local economic boost.
If spent correctly, this funding has the potential to completely transform the infrastructure of Rotherham, enhancing public services and attracting new visitors and business alike. A key component of this regeneration strategy is the addition and integration of digital signage, which has been highlighted as having the potential to play a big role in reshaping the town’s urban environment.
What Is Digital Signage?
Digital signage is the collective term for any number of electronic displays, such as LCD monitors, LED screens, advertisements, interactive content in public spaces, interactive information kiosks and more. Rotherham is putting plans in place to leverage all of this available technology in order to modernise its most urban areas, improving overall communication with visitors and residents, and fostering a much more connected and vibrant community.
What Is Rotherham’s Digital Signage Solution?
- Interactive Information Kiosks
One of the primary identified ways for Rotherham to benefit from digital signage is through the installation of interactive information kiosks in key locations throughout town, such as transport hubs, town squares and prominent shopping areas. Such kiosks can provide real time information relating to travel, tourist interest, local events and even emergency alerts.
- Enhancing Public Safety and Emergency Response
Digital signage can be very effectively used to enhance public safety among Rotherham locals and visitors. Strategically placed displays will have the opportunity to share critical information when needed during emergencies, for example safety instruction, evacuation routes, weather alerts and more. These simple additions can really raise the reputation of a town, helping everyone to feel safe and secure.
- Promoting Local Businesses
One of the primary goals of the government’s Levelling Up initiative is to restore some of England’s ‘under-appreciated’ towns to their former glory, and one way to help with this is to get local businesses back on their feet. Digital screens will be able to provide Rotherham businesses with a cost-effective platform that allows them to promote all of their services and products, hopefully leading to economic growth. The flexibility of modern digital signage allows for much more targeted advertising, which means that businesses can do better at reaching their specific demographics and maximising their marketing efforts.
- Commitment To Sustainability
One of the key commitments that all councils and communities across the UK are making in the modern environmental landscape is to be as sustainable as possible. The integration of digital signage in Rotherham certainly aligns with this goal, as not only does a display not have to be thrown away and reordered when changes are required like traditional signage, but it can also be used to promote an energy efficient lifestyle like recycling programs and energy saving tips. Not to mention, such displays can often be powered from renewable energy sources, which will reduce a town’s overall carbon footprint in the long run.
- Cultural Revitalisation
Alongside all of the practical benefits that we have already highlighted, there is also a sense that digital signage integration in Rotherham can make a positive impact on the mood and culture of the town. They can be employed to showcase things like historical content, local art and general cultural events, and this can lead to an enrichment of the public space and foster a real sense of community pride.
Overall, the effort by Rotherham’s levelling up executives to introduce digital signage to key areas of the town is one that should be seen as very forward thinking. If successful, it will demonstrate how positive it can be to embrace smart technologies in towns with the aim of creating a sustainable, connected and vibrant community.
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If spent correctly, this funding has the potential to completely transform the infrastructure of Rotherham, enhancing public services and attracting new visitors and business alike. A key component of this regeneration strategy is the addition and integration of digital signage, which has been highlighted as having the potential to play a big role in reshaping the town’s urban environment.
What Is Digital Signage?
Digital signage is the collective term for any number of electronic displays, such as LCD monitors, LED screens, advertisements, interactive content in public spaces, interactive information kiosks and more. Rotherham is putting plans in place to leverage all of this available technology in order to modernise its most urban areas, improving overall communication with visitors and residents, and fostering a much more connected and vibrant community.
What Is Rotherham’s Digital Signage Solution?
- Interactive Information Kiosks
One of the primary identified ways for Rotherham to benefit from digital signage is through the installation of interactive information kiosks in key locations throughout town, such as transport hubs, town squares and prominent shopping areas. Such kiosks can provide real time information relating to travel, tourist interest, local events and even emergency alerts.
- Enhancing Public Safety and Emergency Response
Digital signage can be very effectively used to enhance public safety among Rotherham locals and visitors. Strategically placed displays will have the opportunity to share critical information when needed during emergencies, for example safety instruction, evacuation routes, weather alerts and more. These simple additions can really raise the reputation of a town, helping everyone to feel safe and secure.
- Promoting Local Businesses
One of the primary goals of the government’s Levelling Up initiative is to restore some of England’s ‘under-appreciated’ towns to their former glory, and one way to help with this is to get local businesses back on their feet. Digital screens will be able to provide Rotherham businesses with a cost-effective platform that allows them to promote all of their services and products, hopefully leading to economic growth. The flexibility of modern digital signage allows for much more targeted advertising, which means that businesses can do better at reaching their specific demographics and maximising their marketing efforts.
- Commitment To Sustainability
One of the key commitments that all councils and communities across the UK are making in the modern environmental landscape is to be as sustainable as possible. The integration of digital signage in Rotherham certainly aligns with this goal, as not only does a display not have to be thrown away and reordered when changes are required like traditional signage, but it can also be used to promote an energy efficient lifestyle like recycling programs and energy saving tips. Not to mention, such displays can often be powered from renewable energy sources, which will reduce a town’s overall carbon footprint in the long run.
- Cultural Revitalisation
Alongside all of the practical benefits that we have already highlighted, there is also a sense that digital signage integration in Rotherham can make a positive impact on the mood and culture of the town. They can be employed to showcase things like historical content, local art and general cultural events, and this can lead to an enrichment of the public space and foster a real sense of community pride.
Overall, the effort by Rotherham’s levelling up executives to introduce digital signage to key areas of the town is one that should be seen as very forward thinking. If successful, it will demonstrate how positive it can be to embrace smart technologies in towns with the aim of creating a sustainable, connected and vibrant community.
