Tuesday, October 6, 2015

News: Rotherham United's continued commercial success

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Rotherham United has agreed a new partnership with PFIKS who will be the club's new Official Digital Partner.

The Millers have joined forces with the global company whose name is added to the club's impressive growing portfolio of commercial partners. Experts in the design and development of innovative digital solutions, PFIKS is based in London and Leeds. It helps clients to deliver cutting-edge digital services working with public sector partners to help them transform services.

Steve Coakley, commercial director at Rotherham United (pictured, left), said: "Deciding how to look to try and maximise today's digital opportunities can be complex, sometimes overwhelming, but refusing to embrace the opportunities the digital world has to offer is now no longer an option for any modern day business.

"The underlying potential of recent digital developments has prompted us to take a closer look at the future transformation of the football business in the digital age and to help us undertake that journey I am pleased to announce that PFIKS have now been appointed the Club's Official Digital Partner."

Paul Thompson, CEO of PFIKS (pictured, centre), added: "We're delighted to be Rotherham United Football Clubs’ Digital Partner. The strongest drivers of change in today's football landscape are the rapidly evolving expectations and behaviours of football fans. Those clubs who can keep pace are winning the battle for engagement, loyalty and relevance. We hope to be able to help the Club by ensuring its digital strategy aligns to its business goals and to the needs of its supporters."

In another new commercial partnership, the club has announced that Singha Beer has become the new official Asian Beer Partner. The deal sees the popular global product become partner through the current 2015/16 season Sky Bet Championship season with the beer made available within the concourses and hospitality suites at the AESSEAL New York Stadium.

On this deal Coakley, said: "I'm sure everyone is aware of Singha Beer, we're thrilled to be working alongside another well respected worldwide brand.

"I must also place on record my thanks to Lagardère Sports, the world’s leading football agency, for the introduction to colleagues at Singha Beer."

Rotherham United website

Images: RUFC

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