Wednesday, March 23, 2016

News: SVM goes global

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A leader in the gift card industry, SVM Global is living up to its new name having secured deals with a number of retailers across the world.

SVM is the largest reseller and distributor of corporate gift cards, E-vouchers and gift vouchers in the B2B and the corporate gifting market with products used as incentives for sales staff and as part of cementing relationships with clients. The group, which has a turnover of £60m, dispatches over 15 million gift cards every year.

Founded in the US in 1997, the European operations launched in 2008 and has offices in London and at Parkgate, Rotherham, where it employs over 60 staff.

Last year the growing firm has secured an additional 12,000 sq ft of office space with support from Rotherham Council as it adds further leading brands to its portfolio that already includes Toys R Us, Virgin Gift Card and Debenhams, Ticketmaster and Interflora.

With an offer of financial support from the Regional Growth Fund (RGF) via the Sheffield City Region Local Enterprise Partnership (LEP), a former textile factory at Parkgate has been transformed to meet the demand.

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Changing its name from SVM Europe to SVM Global, the expansion into the worldwide marketplace has continued as Myer - Australia's largest retail site, Pathe - based in the Netherlands, and Norwegian clothing retailer, Norway Shop all now provide gift cards through SVM Global.

The firm has also launched unique gift cards and e-codes that can be redeemed in specific countries, including Austria, Belgium, Finland, France, Germany, Greece, Italy, Luxembourg, Monaco, Netherlands, Portugal and Spain.

Elizabeth Epsy, international partnerships executive at SVM Global, said: "With these new additions to our portfolio, it's an exciting time for us in international retail. Our aim has always been to offer a diverse range of products across the globe, and with this product launch we can offer even greater choice and flexibility for our clients. Our work is never finished however; watch this space as we expand further."

One of the most high profile partnerships for SVM is the deal with supermarket giant, Tesco to launch a gift card that can be redeemed at over 3,000 UK stores as well as online. At the end of 2015, Tesco became the first supermarket in the UK to offer a B2B digital gift card solution.

Dan Nugent, sales director at SVM, said: "Digital rewards are an excellent way to quickly recognise and reward behaviours - offering instant gratification and the choice that Tesco provides they are a fantastic motivational tool for every audience."

SVM Global website

Images: SVM Global

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