Monday, April 26, 2010

News: Morphy Richards to launch new range in 2010


Rotherham-based household domestic appliance giant Morphy Richards is using social media to launch a brand new range of electrical products.

With headquarters in Manvers and factory at Swinton, the Irish-owned company has appointed Finn Communications to shake up their brand strategy. This involves investing in social media in order to drive word of mouth for a new range of products to be launched through 2010.

The agency will deliver a series of integrated campaigns that will use social and digital media to create consumer advocacy and engagement for the market leading consumer household appliance brand.

It is the first time the 75-year-old brand will use social media as the key focus for new product launches and supports the company's vision to invest in consumer engagement.

Pete Morton, category marketing manager at Morphy Richards, said: "Daily, our consumers are already sharing hints, tips, and recipe ideas for our range of products online.

"It is clear there is a genuine commercial opportunity to facilitate this word of mouth recommendation and consumer advocacy to launch our products.

"In order to do so we need to drive a real sense of engagement with our consumers, which is just not possible through traditional mass marketing.

"A shift in marketing focus to social media and PR is a natural choice to do this and we're excited about its possibilities."

Morphy Richards website


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