News: Rotherham company vows to help with Japanese earthquake relief

Vitalife Matcha, a Rotherham-based tea company that specialises in a Japanese green tea called Matcha, has announced that it will be donating 25% of its profits over the next four months to help with the Japanese earthquake and tsunami relief efforts.

Local entrepreneur, Gavin Edley, the managing director of Vitalife, said: "Although our farms haven't been directly affected by the earthquake or tsunami, we're doing everything we can to help the relief efforts. We may only be a small, independent company but every contribution helps and we're encouraging visitors to our website to donate to the cause too."

Global Giving, the organisation that Vitalife is using to donate their profits, have already helped to raise over £125,000 to the cause.

Gavin, a big fan of exercise and fitness, saw the benefits of the tea with increased mental stimulation and a sense of relaxation and calm that became immediately apparent in his workouts and in everyday life. When he drank Matcha, he felt more "complete" and focused in general.

Realising the massive physiological benefits of drinking Matcha, and knowing how popular the drink already is in Japan and North America, he set out to introduce the "Matcha experience" to the UK and the rest of Europe.

Vitalife Matcha website

Images: brchamber.co.uk