News: A new look for Signs Express
After undertaking extensive customer research, which included focus groups and surveys, the UK's leading signs & graphics company Signs Express (Sheffield) has decided to propel its brand forward by rolling out a full make-over.
Rotherham-based Signs Express are delighted with their new look as co-owner Carol Morris explains: "We're working on a range of brand new marketing and creative ideas to ensure that the way Signs Express looks and feels in 2012 reflects the fact that we're a company with enormous drive and ambition, as well as a strong heritage.
"Our new look follows considerable investment in market research which has helped to develop our new positioning. Using three bold new colours, our colour palette represents to customers that we are warm and understanding yet professional with a strong creative edge. However, Signs Express is not just about a new look. We also recognise the importance of understanding our customers needs and customer focus is our number one priority for 2013.
"By refreshing our logo using a new bright and engaging colour palette, we have been able to breathe fresh air and energy in to our brand reflecting the dynamic and creative signage company we are."
Based at Templeborough, Signs Express pride themselves on their expertise and innovative solutions to help businesses come up with perfect signage solutions, tailored specifically to their requirements.
The re-fresh will span through the whole range of marketing collateral, from signage, literature, press advertising through to online activity and the company website, even vans will receive a face-lift in the up-and-coming months!
Signs Express (Sheffield) website
Images: Signs Express (Sheffield)
Rotherham-based Signs Express are delighted with their new look as co-owner Carol Morris explains: "We're working on a range of brand new marketing and creative ideas to ensure that the way Signs Express looks and feels in 2012 reflects the fact that we're a company with enormous drive and ambition, as well as a strong heritage.
"Our new look follows considerable investment in market research which has helped to develop our new positioning. Using three bold new colours, our colour palette represents to customers that we are warm and understanding yet professional with a strong creative edge. However, Signs Express is not just about a new look. We also recognise the importance of understanding our customers needs and customer focus is our number one priority for 2013.
"By refreshing our logo using a new bright and engaging colour palette, we have been able to breathe fresh air and energy in to our brand reflecting the dynamic and creative signage company we are."
Based at Templeborough, Signs Express pride themselves on their expertise and innovative solutions to help businesses come up with perfect signage solutions, tailored specifically to their requirements.
The re-fresh will span through the whole range of marketing collateral, from signage, literature, press advertising through to online activity and the company website, even vans will receive a face-lift in the up-and-coming months!
Signs Express (Sheffield) website
Images: Signs Express (Sheffield)
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