Monday, July 7, 2014

News: Signs Express help to turn tower yellow for Le Tour


Experts at Signs Express (Sheffield) were called in to provide a warm welcome to participants of the Tour De France as it raced into Sheffield.

The Grand D├ępart is the opening of the race of the Tour de France and is regularly held outside France to promote the event and the sport of cycling. Two stages took place in Yorkshire over the weekend, taking in spectacular cities and countryside between Leeds and Harrogate in Stage 1 and York to Sheffield in Stage 2.

The sign making team were asked to brand 1,800 windows in the Sheffield Arts Tower in the yellow of the winner's jersey. At 22 storeys, one of the UK's tallest academic buildings, the University of Sheffield building is a city centre landmark.

The project was no easy feat for Signs Express (Sheffield). Due to the nature of the building which is used daily by students and staff, the work needed to be undertaken with minimal possible disruption, the graphics also needed to be easy and quick to install and also to remove. With a tight deadline also in place, the team worked through the night so that a big reveal could be made in the morning.

Based at Templeborough in Rotherham, Steve and Carol Morris opened their fully equipped sign making centre in 2004. The Arts Tower project was the largest that the sign experts had ever undertaken in a single night.

Calling not just on their own staff, a number of helpers were drafted in, including two people from Signs Express head office in Norwich, four from "The Cafeteria", the design company who Signs Express (Sheffield) work with on their Sheffield Galleries and The Children's Hospital, Sheffield projects and six people from The Children's Hospital Charity.

As this was such a fantastic community project, it was agreed that rather than helpers receiving payment, Signs Express (Sheffield) would donate £1,000 to charities - Artfelt, The Leeds Children's Transplant Team and CLDF.

Steve Morris, managing director of Signs Express (Sheffield), said: "As a local business, we really enjoy the fact that we are able to have such an active involvement in the local community and this project was no exception. The Tower looked fantastic and we had a great time working together manufacturing and installing all the graphics."

Signs Express website

Images: Signs Express


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