Monday, November 24, 2014

News: The AESSEAL New York Stadium


Rotherham United has scored the biggest sponsorship deal in its history with successful Rotherham manufacturers, AESSEAL, becoming the club's first ever stadium naming rights partner.

With global headquarters at Templeborough, AESSEAL manufactures seals to stop leakage of harmful liquids and gases into the environment for a wide range of industries, including oil and gas, food, water, mining and pharmaceuticals.

The multi-year deal will see the Millers state-of-the-art £20m home called The AESSEAL New York Stadium until at least the summer of 2019, with the first official game under the AESSEAL brand against Huddersfield Town in the Sky Bet Championship on Boxing Day.

The substantial deal is worth six figures for the next five years.

Tony Stewart, chairman of Rotherham United (pictured, second left), said: "This a landmark deal not only for the football club and but also for the Borough of Rotherham.

"AESSEAL are one of the world's leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights.

"I am delighted to continue our association with AESSEAL group managing director and founder Chris Rea, who is a man I have known for many years, and he shares the same drive and ambition for the football club and town of Rotherham.

"We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESSEAL is that company.

"We are now looking forward to further enhancing our relationship with AESSEAL during what continues to be very exciting times for the club, both on and off the field."

AES Engineering Ltd, parent to the AESSEAL Group, has increased sales and profits every year for over 30 years and reported 2013 sales at £147m, with exports accounting for more than 90% of the total. EBITDA (earnings before tax) rose to £24.6m. All of the product development, process development, information technology and more than 90% of manufacturing continues to be based in the UK.

Even as it marks its continued growth, AESSEAL is planning further expansion. It already employs more than 1,650 people worldwide, of whom approximately 650 are in the UK and Ireland and more than 330 in Rotherham, home to its Global Technology Centre HQ.

Land and buildings have been purchased on a site neighbouring the headquarters in Rotherham which could lead to the workforce doubling over time.

AESSEAL also has a branch office on the Barbot Hall Industrial Estate, next to another Rotherham manufacturing success story - ASD Lighting - the firm built up by Tony Stewart.

The firm attracts high calibre staff from outside the area has operations in 37 countries and recognised the potential to grow the AESSEAL brand through the television coverage enjoyed by the Millers. The Championship itself is the fourth most watched division in Europe and Rotherham United's home win over Leeds United brought the fourth highest televised audience for a Football League fixture so far this season.

Chris Rea, group managing director and founder of AESSEAL (pictured, second right), said: "The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.

"The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent."

Jonathan Wilkinson, chief executive of AESSEAL plc, added: "We are so pleased to support, and be further associated with Rotherham United, a club with such great community spirit that like ourselves is taking on new and bigger challenges every year."

AESSEAL currently has prominent advertising boards at the stadium and car park on the edge of Rotherham town centre, and the new agreement will also see the AESSEAL name and branding prominently visible both internally and externally at the stadium.

Steve Coakley, commercial director at Rotherham United (pictured, left), said: "This is undoubtedly a ground-breaking agreement for Rotherham United Football Club and one that we are all absolutely thrilled with. We look forward to welcoming AESSEAL as our stadium rights partner.

"It has taken some tireless work and diligent planning, from both parties, to come to this agreement, and after working closely with both Chris and Jonathan we are very excited to announce this partnership with such a long-standing and well known international brand that also has very local links.

"Based close by at Bradmarsh Business Park AESSEAL employ in excess of 300 people within the town so it really is a brand that the supporters of the club can identify with."

AESSEAL website
Rotherham United

Images: Rotherham United


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