Friday, December 12, 2014

News: Small business success in Rotherham town centre


Organisers of a series of events to celebrate "Small Business Saturday" in Rotherham town centre are hailing there success in encouraging people to support local independent retailers.

Launching in the UK last year, Small Business Saturday is a grassroots, non-political, non-commercial campaign, which highlights small business success and encourages consumers to support small businesses in their communities, both on the Saturday it takes place, and beyond.

The concept is based on the initiative that already exists in America. In the US, Small Business Saturday takes place on the first Saturday after Thanksgiving celebrations, one of the busiest shopping days of the year. Conceived and promoted by American Express, Small Business Saturday complements "Black Friday" and "Cyber Monday" which focus largely on big box and online retailers.

The Mayor of Rotherham, Councillor John Foden, launched the new HelloCity! App for shoppers and visitors to access the latest information on their smartphones. Developed by Rotherham enterprise, Linktagger, the new form of city guide is available this month and uses QR Codes mounted in 50 prominent locations around town, linking to information on shopping, places to eat, visitor attractions, events and real-time travel information.

By simply scanning or tapping the orange pins, users will get news, information and money saving offers direct to their phones - making finding and redeeming local offers even easier than ever. There will also be special "golden ticket" prizes coming soon to lucky winners who scan the app.

Small Business Saturday also saw the return of the popular free gift wrapping service within the Rother FM Town Centre Tour caravan in Minster Gardens, as well as the Dickensian Christmas event.

Bernadette Rushton, retail investment manager at Rotherham Council (pictured, right), said: "There was a fantastic response from shoppers looking to support Rotherham's independent businesses and do their bit for the local economy and many retailers reported a great days trading. We also received lots of favourable comments from members of the public who had not visited the town centre for some time and were delighted with the unique shopping offer and programme of events."

Cllr Dominic Beck, Cabinet Member for Business Growth and Regeneration, added: "Rotherham has seen some incredible improvements and this coupled with the fantastic individual shops means that it is great for both every day and Christmas shopping. Our town centre shops have really stepped up to the mark by offering really great products and customer service that’s second to none.

"In addition, we now have Sunday shopping, free weekend parking and lots of family-friendly events which provide a lovely shopping experience."

Rotherham town centre website

Images: RMBC / Twitter


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