Friday, October 9, 2015

News: Home Bargains planning new Rotherham store


Top brand, bottom price retailer, Home Bargains opens its second store in Rotherham this week and is already planning its third.

With more than 3.5 million customers each week, Home Bargains is one of the country's best-loved discount retailers. It opened its first Rotherham store in 2012 on College Walk, close to Rotherham Interchange in Rotherham town centre.

The retailer is set to open a new 15,000 sq ft store tomorrow at "Gate Park," Gregory Projects' new retail development at at Great Eastern Way, Parkgate.

Now plans have been submitted that will enable a new store to open at a former industrial site in Maltby.

An Aldi store is proposed as part of a new mixed use regeneration scheme for the site of the council depot and Lantern Engineering Ltd at Muglet Lane. New planning documents show that despite canvassing the site to the market since June 2014, the owners have found the site "is not attractive to the residential market given its location and limited ability to produce acceptable development values."

An 18,000 sq ft retail unit for Home Bargains is now proposed to be sited alongside the planned Aldi unit under plans submitted by Quora Developments, specialists in retail and mixed use developments.

With 15,000 sq ft of floorspace and 100 car parking spaces, the site fits well with the Home Bargains business model. The plans state that they tend to locate alongside other discount food retailers with a preference to locate in retail parks which benefit from accessible parking and the potential for linked trips from other retailers. "Therefore the application site is an ideal opportunity for the retailer given the neighbouring Aldi store."

The plans add that the development represents a significant investment and commitment by Quora in the local economy. "This considerable investment would undoubtedly have a tangible and long term positive impact on the local area. This includes the creation of up to 70 new full and part time jobs."

As the site is not located within a designated town, district or local centre, a sequential test assessment is required in line with national and local planning policies. Sequential tests ensure that development is located in the most sustainable location first (usually in town centres), before other, less sustainable locations are chosen.

Various sites around Matlby and Dinnington town centres have been assessed but none are considered to be suitable or preferable. An assessment on the impact on trade that the new development would have has also been carried out. The applicants conclude that trade is likely to be diverted from existing Home Bargains stores nearby and that it would not harm existing convenience retailers in nearby town centres.

TJ Morris, the Merseyside company that operates Home Bargains, has grown organically over the last 30 years to become one of the biggest privately owned companies in the UK. Currently with over 370 stores, over the next five years, TJ Morris plans to grow to 700 stores, employing over 20,000 staff.

Home Bargains website

Images: Home Bargains


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