Wednesday, March 2, 2016

News: "Wonderpass" lit up by ASD


Rotherham lighting manufacturer, ASD Lighting has helped to transform a dingy London underpass into a bright showcase for the area.

Based on Barbot Hall Industrial Estate, ASD has a reputation for innovation and quality and provides a range of products for domestic and commercial installations.

The firm's "Invincible" lights have been used to turn a bleak Marylebone Road Subway in to a "Wonderpass." Commissioned by local business improvement district (BID), the Baker Street Quarter Partnership, and funded by Transport for London and Westminster City Council, the project idea was born from a real desire to improve the subway which gave a poor impression of the area.

The design showcases the best of the area and features work from the Wallace Collection, Madame Tussauds and Regent's Park Open Air Theatre. In addition to the colourful makeover, major structural works have taken place to upgrade the space. Drainage and leaks have been repaired, the electrics and lighting have been completely replaced and improved, so too have the stairwells, floors and handrails.

Penny Alexander, chief executive of the Baker Street Quarter Partnership, said: "The Wonderpass provides the magnificent fanfare welcome this area deserves. Gone are the wet puddles, poor lighting and dingy grey concrete. Say hello to a vibrant cultural crossing that's a true celebration of our area's history and attractions."

ASD's Invincible product is a cornice luminaire that uses LEDs. It is tough and vandal resistant, but it also gives out just the right amount of light and is economical to run.

ASD Lighting Holdings, the holding company for both ASD Lighting and Rotherham United Football Club has recently published its latest financial accounts. The directors have shortened the company's year end to align it with the football season.

The lighting business posted a turnover of £9.4m for the six months to June 30 2015 and is on track to reach the £19.5m for the full 12 months of the 2014 financial year.

Gross margins were slightly reduced in the period and profit was £543,000 for the six months. ASD reported profits of £3.3m in 2014.

The group said that: "It is anticipated that next year's accounts (which will show a full year's financial results instead of six months) will show that revenue and profit on ordinary activities will be back to normal and that the company will continue to deliver satisfactory financial results."

Rotherham United Football Club Limited reported a pre-tax loss of £732,175 on a turnover of £5.1m for the six months to June 30 2015. The shortened period only included four months of Championship fixtures which accounted for the reduced revenues. The club posted turnover of £11m for 2014 and a profit of £167,000.

With Tony Stewart as chairman and his son, Richard Stewart, as vice chairman, the club's board contains experienced directors who also have senior roles at ASD Lighting.

Stewart saved the League Two club in 2008 when he brought them out of administration via a Creditors Voluntary Agreement. His chairmanship has provided stability, investment and a professional off-field set-up despite having to play home games at the Don Valley Stadium in Sheffield after leaving Millmoor. The New York Stadium opened in 2012.

With increased income from being in the second tier of English football, ASD Lighting maintained a sponsorship deal with the club worth £970,000 during the six months. The sponsorship was worth just over £1m in 2014. The results also show that RU Estates Ltd, the company created to build the £20m New York Stadium, was loaned over £9.5m by ASD.

ASD Lighting website

Images: Baker Street Quarter Partnership


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