Wednesday, September 23, 2015

News: SteelPhalt pens Blades Academy deal

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Rotherham road surface specialist, Steelphalt is paving the way for future football stars by becoming the new naming rights sponsor of Sheffield United's highly regarded Academy.

Part of the Harsco Metals Group, the company works in partnership with councils, local authorities and contractors nationwide to "deliver durable roads for a sustainable world."

SteelPhalt has been developing and manufacturing high performance asphalt products for the UK road making industry since 1964, sourcing slag cost-effectively from the surrounding steel industry and providing a sustainable way of making asphalt, with at least 95 per cent of the product the result of the recycling process.

SteelPhalt, which employs more than 50 people, supplies 20% of Yorkshire's demand for asphalt from its site at Templeborough.

The three year long six figure sponsorship will see the facility renamed the SteelPhalt Sheffield United FC Academy. Former sponsors Redtooth will continue its association with the League One club under a new commercial partnership which will be announced over the coming months.

Dean Raynor, commercial manager at Steelphalt, and a lifelong Blade (pictured, second left), said: "The sponsorship builds on our association with Sheffield United. It is part of our developing profile on a local and regional basis.

"Sheffield United and SteelPhalt share the same views on social responsibility and community development projects which ensured that the Blades would be a great investment to compliment how we work in the community.

"The Academy has a great reputation and is a natural fit for SteelPhalt where we pride ourselves on producing first class products matched by a commitment to innovation and sustainability."

Paul Reeves, head of commercial at Sheffield United (pictured, left), said: "We are particularly pleased with this new partnership, to have SteelPhalt on board as the sponsor of the Club’s Academy is a huge positive for all concerned. This is about investment into the future of the Football Club to enable our younger players to have facilities that will enable a hopeful pathway to first team football."

In recent years Sheffield United's Academy has produced a string of players for the first team many of whom have gone onto to achieve success in the Premier League and at international level. They include Phil Jagielka, Kyle Walker, Kyle Laughton, Matt Lowton, Stephen Quinn and Michael Tonge. Current first team squad members Louis Reed and George Long have gained international age group honours.

Steelphalt website
Sheffield United website

Images: SUFC

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