The first Taco Bell Mexican restaurant in Rotherham is set to open this weekend.
Rothbiz revealed last month that the world's leading Mexican-style quick service restaurant chain was planning to open two new outlets in the borough - at Manvers and Eastwood.
The subsidiary of Yum! Brands, which also includes KFC and Pizza Hut, was founded in 1962 by Glen Bell, a former US Marine, who invented the preformed taco shell in 1951.
Serving more than 36.8 million consumers each week in approximately 6,500 restaurants worldwide, Brits got their first taste of tacos, burritos and quesadillas with the launch in the UK in the late 1980's. The Manvers location will be just the 12th UK site.
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The Rotherham restaurant is the seventh Taco Bell location that franchise group Northgate Fast Food will have opened in the space of two years, hiring local talent from the area and creating over 30 new jobs.
Arjun Patel of Northgate Fast Food, said: "We love being able to bring Taco Bell to the hungry North. Being locally from Yorkshire myself I always craved something a little different when eating out, and the response from the Taco Bell fans after each opening has reflected my sentiment, I can’t wait to see the response from Rotherham next!"
The single story, 46 seater Rotherham restaurant features an urban look with influences from Mexico and the brand's California based headquarters. It is located next to KFC off Manvers Way where the QFM Group secured planning permission for a two unit development back in 2011, shortly after it opened the large KFC restaurant, which now includes a Costa outlet.
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Opening on October 1, the firm is celebrating the occasion and keeping up the Taco Bell UK tradition by giving away "Manvers' First 100" T-Shirts to the first 100 customers on opening day.
Nick Dawson, general manager at Taco Bell Europe, said: "We are lucky to have such a great local partner who is driven to continue to bring Taco Bell to the people of Yorkshire. There is great passion for the brand up here and we're excited to show the people of Rotherham what it means to Live Más!."
At the site of a vacant car showroom at Eastwood, RJD Associates were appointed as principal designer for the next phase of a retail food led development. Plans have changed so that a KFC drive-thru restaurant will be joined by Costa Coffee and Taco Bell. Oakstone Construction is currently on site and recruitment via the QFM Group is underway.
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