News: Historic Rotherham football ground is now home to famous women's team

Millmoor football stadium in Rotherham has new tenants for this season - the Doncaster Rovers Belles.

The home of Rotherham United until 2008 was abandoned but has been used for charity games and youth football in recent years. It will welcome one of English women's football's most famous and successful clubs for the first "home" fixture on Sunday August 24.

Doncaster Belles were one of the founding members of the inaugural National Division in 1991, which they won twice, along with the FA Cup six times. Also a founding member of the Women's Super League (WSL) in 2011, the team has dropped down the leagues at the same time as women's professional football has grown.

The team, now part of Club Doncaster, the same organisation that owns the men's team, plays in Division One North - Tier 4 in the women's football pyramid.

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Chris Wood, CEO of Doncaster Rovers Belles, said: "Our focus is simple - build a sustainable club that wins matches and makes Doncaster proud.

“In order to achieve those goals we need a stable home for the next two seasons, while we complete the upgrades to our long-term home at the Eco-Power Stadium main 3G pitch.

“Millmoor gives us that stability, with excellent facilities and strong transport links for welcoming in supporters, plus a rich history. Even as we work towards a permanent home, we cannot afford to stand still and I believe having the base at Millmoor will allow us to progress.

“It’s not a decision we’ve taken lightly. As always, we worked closely with supporters in making this choice. Understandably there were some concerns about playing outside Doncaster but the feedback was clear - given the alternatives, Millmoor was the best solution.

“Denaby served us well but lacks floodlights, Retford’s pitch was superb but travel was an issue for supporters and Thorne has infrastructure challenges. We explored the possibility of using the athletics stadium next to the Eco-Power Stadium but the cost of renovating the pitch to bring it up to standard would be significant and ultimately it is not our property.

“Millmoor stands out as the only venue that meets our needs and supports our ambition at this level.

“This move is temporary but allows us to keep growing our attendances, which are already among the highest in tier four. And it will allow us to give the players and fans the platform they deserve until we do return home.”

Rotherham United fell into administration for the second time in 2008 having previously been owned by the Booth family, owners of Millmoor and the large scrap business that surrounds it.

Local businessman Tony Stewart of ASD brought the club out of administration via a Creditors Voluntary Agreement but then came the decision to play home games at the now demolished Don Valley Stadium in Sheffield, after working hard to get a deal to carry on playing at Millmoor, the club's home for over 100 years.

The club was charged with returning to play home games in its home town within four seasons by the Football League and the £20m AESSEAL New York Stadium, on the edge of Rotherham town centre and in view of Millmoor, hosted its first Millers game in 2012.

Tier 5 Rotherham United Women currently play home games at Roundwood Sports Complex, the location for the men's training facilities.

Doncaster Rovers Belles website

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News: Guest & Chrimes hotel plans approved despite heritage concerns

A planning application has been approved by Rotherham Council for a long-awaited redevelopment of a former foundry on the edge of the town centre, despite concerns from Historic England over the demolition involved.

Only earlier this week, Rothbiz revealed that the government's statutory adviser on the historic environment had raised objections regarding the removal of two of the buildings at the fire-damaged former Guest & Chrimes foundry.

Now the application, and connected plans regarding listed building consent, have been approved, without the need to go before the authority's planning board.

Planners conclude that the benefits of the proposal, which they say "represents a significant opportunity to regenerate a long-vacant and historically important site within Rotherham town centre," outweighs the significant harm to the listed building.

The authority is also concerned that, without redevelopment, it may need to take back the property it leased to the football club and carry out costly urgent repairs itself.

A planning application was submitted in January for a new hotel development on the prominent site which is alongside Rotherham United's AESSEAL New York Stadium. Stewart Developments Ltd sought permission to convert and partly demolish the dilapidated existing Grade II listed building and link it to a new build property to create a new hotel.

The foundry use of the site ceased in 1990 and the building has been empty since 1999. A severe fire at the former brass and iron foundry in 2018 meant that the front portion was subsequently demolished.

Plans show that the 51,074 sq ft hotel would have 138 bedrooms and include a restaurant and bar. The largest northern range is set to be refurbished so that the hotel main entrance is located directly beneath the water tower. A new L-shaped building is set to replace the other two remaining wings as the retention of fire damaged blocks is seen as unviable.

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Historic England are not convinced that the applicant has provided the clear and convincing justification for the level of harm to this Grade II Listed Building and have requested that any decision to approve be referred to the Secretary of State.

A Rotherham Council planning report concludes: "Historic England’s comments are fully noted. However, the site in question is highly problematic from the perspective of potential redevelopment.

"The site falls within Flood Zone 2 and has been vacant for 26 years. The buildings have experienced substantial fire damage, and is currently in a very poor state of repair.

"Whilst urgent works have been considered by the Local Authority, these are unlikely to prevent the ongoing deterioration of the building and a scenario of serving a Repairs Notice is more likely. Due to the costs involved, this is likely to involve the Local Authority having to take back the lease of the building from the current lessee (the applicant), back to the Council, who are the freeholder, then fully repairing the building. This is a highly complex process and a huge financial burden for the Local Authority to take on. Any repairs to the building would ultimately require consideration of a future use of the building."

Applicants say that the proposed hotel development and the demolition of two wings "is considered the only viable opportunity available to deliver beneficial use."

As the site is designated for mixed use, it could accommodate some form of leisure or education use but the planning report shows that this is not viable due to the high costs of refurbishing the buildings and flood proofing the site. Office use is also not considered viable due the demand for office accommodation in Rotherham being low.

As a hotel, it is expected that a total of 60 jobs will be created on site (32 full-time and 28 part-time jobs).

The planner's report concludes: "The run-down state of the buildings creates a poor image for the town and the wider area. As such, the redevelopment of the site into a hotel with a high-quality design, along with the conversion of the most architecturally significant wing, would greatly enhance the immediate surroundings of the site as well as the image of the town from prominent transport nodes.

"The hotel use would provide an additional benefit to the borough helping to develop the town's visitor economy, within a sustainable location along with the increase in employment within the borough. As such, it is considered that the proposed hotel would provide substantial public benefits to the town centre in addition to preserving the most iconic elements of the listed building.

"While Historic England object to the proposals, the local planning authority is satisfied that the viability evidence provided by the applicant, site constraints, and public benefit of bringing this building back into use, provide clear and convincing justification for the proposed works."

The approval comes with a number of conditions. For example, following Historic England's concerns over justifying the demolition, the applicants will need to submit demonstrative proof that a hotel operator and appropriate developer has been secured before any demolition on the site takes place.

If the decision is referred to the Secretary of State, they could decide not to intervene or appoint an inspector to hold an inquiry or hearing. The inspector will then make a recommendation, and the Secretary of State will make the final decision.

Images: Stewart Developments / stephenson hamilton risley STUDIO

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News: Rotherham United's Diamond Partnership continues into centenary season

Rotherham United's innovative commercial deal which sees businesses come together as "Diamond Partners" is continuing into the new season - a historic year for the club.

A number of events are taking place celebrating 100 years of Rotherham United. Rotherham County and Rotherham Town agreed to amalgamate to become one club in 1925.

With the backing of six local businesses as Diamond Partners throughout the 2025/26 campaign, it means that the Millers' shirts can feature the Rotherham Hospice charity.

AESSEAL, Hughie Construction, IPM Group, Mears Group, Steelphalt and TMG Mortgage Network have endorsed this charitable venture which will once again provide a local charity with invaluable tangible benefits while significantly raising the profiles of the organisations in question.

The only adult hospice in Rotherham for the people of Rotherham, Rotherham Hospice is an independent charity and must raise significant sums of money each year in order to pay for the quality care provided free of charge to patients, their families and carers.

Steve Coakley, Commercial Director at Rotherham United, said: “To be able to continue the Diamond Partnership into the club’s historic Centenary Year and for a third consecutive season is both a huge honour and a great privilege. Not only does it speak volumes of the continued selflessness of those businesses involved, it also facilitates a fantastic opportunity for our kits – which we hope will be remembered for many years to come – to proudly sport the branding of a local charity close to our hearts.

“While there were numerous worthwhile causes in the Rotherham region which were considered to feature on the front of our shirts during this milestone campaign, it became clear after canvassing the opinion of the Diamond Partners that the Rotherham Hospice and everything they do for our community made them the ideal candidates for a year in which we will celebrate all of the aspects of this town and the people within it that make it so special.

“The Rotherham Hospice is also a fitting metaphor for the football club in this, it’s 100th season, in that, they have shown fantastic resilience to overcome the challenges posed to them each year in terms of the funds they need to raise to continue to operate and are a cornerstone of our local community.

“Our eternal gratitude is this year extended to AESSEAL, Hughie Construction, IPM Group, Mears Group, Steelphalt and TMG Mortgage Network. Without them, this amazing gesture which provides a local charity with such an impactful opportunity over the course of a year simply would not be possible."

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Debbie Coulson, Director of Income Generation and Communications at the Rotherham Hospice, added: "It is a huge honour for Rotherham Hospice to feature once again on the front of Rotherham United’s shirts, especially in such a landmark year. As the club celebrates its centenary and we mark 30 years of compassionate care in our community, this partnership is more meaningful than ever.

“To see our new logo and refreshed identity proudly displayed on the shirt is a powerful symbol of progress, pride, and partnership. We’re incredibly thankful to the local businesses whose generosity has made this possible, and to Rotherham United for choosing us - two local institutions side by side.

“This moment isn’t just about visibility, it’s about unity. It’s about Rotherham coming together to support its club and its Hospice, and to ensure our care can continue for the next 30 years and beyond.”

AESSEAL managing director Chris Rea said: “Reaching 100 years is a testament to Rotherham United’s deep roots in the community. We’re proud to be part of that legacy as Diamond Partners once again and to continue supporting the invaluable work of Rotherham Hospice. Both organisations represent the strength, resilience and heart of our town, values we’re proud to support."

RUFC website
Rotherham Hospice website

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News: Historic England objects to Rotherham hotel development

Historic England continues to raise objections with proposals to redevelop the remains of a former foundry on the edge of Rotherham town centre.

Applicants say that the only viable way forward would involve some demolition.

Last month Rothbiz revealed that the government's statutory adviser on the historic environment had asked for further information regarding the removal of two of the buildings at the fire-damaged former Guest & Chrimes foundry.

Historic England say that the proposed loss of two out of three wings of the building "would cause a very high level of harm to the significance of the listed building."

A planning application was submitted in January for a new hotel development on the prominent site which is alongside Rotherham United's AESSEAL New York Stadium. Stewart Developments Ltd is seeking permission to convert and partly demolish the dilapidated existing Grade II listed building and link it to a new build property to create a new hotel.

The foundry use of the site ceased in 1990 and the building has been empty since 1999. A severe fire at the former brass and iron foundry in 2018 meant that the front portion was subsequently demolished.

The building remains Grade II listed and Historic England says that its significance largely lies with the ability to read the rapid expansion of a highly successful 19th century metal and brassworks in Rotherham, adding: "In spite of the loss of the more architecturally elaborate office block, we are able to read this story of expansion through the functional architecture of the remaining buildings."

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Plans show that the 51,074 sq ft hotel would have 138 bedrooms and include a restaurant and bar. The largest northern range is set to be refurbished so that the hotel main entrance is located directly beneath the water tower. A new L-shaped building is set to replace the other two remaining wings as the retention of fire damaged blocks is seen as unviable.

A structural report concluded that the wings planned for demolition "are not beyond repair and could be sensitively restored, should resources allow."

Applicants however say that the proposed hotel development and the demolition of two wings "is considered the only viable opportunity available to deliver beneficial use."

Alexander Harrison, Inspector of Historic Buildings and Areas at Historic England, said: "It is important to understand fully whether or not retention, repair and conversion of these buildings could be viable. The viability assessments provided are based on estimates and not on accurate and robust condition surveys and costings for the reuse of the existing buildings. Therefore we cannot be certain from the information provided that retention is unviable, and that demolition has been proved necessary. The required clear and convincing justification is not considered to have been demonstrated by the additional information supplied by the applicant."

Consultants, White Land Strategies, looked at the options assessed for the redevelopment of the site in a bid to find a viable proposal that is deliverable, and where conservation is maximised / balanced. Included options ranged from having all three buildings retained, two buildings retained and one building retained.

Historic England wants to see these appraisals with the inspector adding that "the applicant has not demonstrated that a less harmful configuration of hotel use would be unviable."

On the benefits outweighing any harm, the inspector concludes: "It is not clear whether the applicant has been in discussion with any hotel operators and whether those operators have shown an interest in taking the site forward. Similarly it has not been demonstrated that thorough market research has been conducted to understand whether there is a demand and a viable business case for a mid-range hotel in Rotherham."

Images: Stewart Developments / stephenson hamilton risley STUDIO

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News: Historic England question Guest & Chrimes redevelopment plans

Historic England has raised issues with proposals to redevelop the remains of a former foundry on the edge of Rotherham town centre.

The government's statutory adviser on the historic environment has asked for further information regarding the removal of two of the buildings at the fire-damaged former Guest & Chrimes foundry.

Rothbiz reported in January on a planning application for a new hotel development on the prominent site which is alongside Rotherham United's AESSEAL New York Stadium. Stewart Developments Ltd is seeking permission to convert and partly demolish the dilapidated existing Grade II listed building and link it to a new build property to create a new hotel.

Further documents have now been submitted including a rebuttal to the points made by Historic Enlgand in relation to viability and an expert opinion on the structural report included in the application.

The foundry use of the site ceased in 1990 and the building has been empty since 1999. A severe fire at the former brass and iron foundry in 2018 meant that the front portion was subsequently demolished.

Plans show that the 51,074 sq ft hotel would have 138 bedrooms and include a restaurant and bar. The largest northern range is set to be refurbished so that the hotel main entrance is located directly beneath the water tower. A new L-shaped building is set to replace the other two remaining wings as the retention of fire damaged blocks is seen as unviable.

Applicants say that the proposed hotel development and the demolition of two wings "is considered the only viable opportunity available to deliver beneficial use."

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A report from consultants, White Land Strategies, sets out the options assessed for redevelopment of the site in a bid to find a viable proposal that is deliverable, and where conservation is maximised / balanced. Included options ranged from having all three buildings retained, two buildings retained and one building retained.

It is explained that the site being in flood zone 2 limits potential uses and that residential use was restricted due to the flood risk.

Office / business use was discounted due to relatively slow take up / demand and the only interest coming from businesses looking for smaller offices (under 2,000 sq ft) in the area. In addition, the site does not lend itself to a single occupier with larger footprint buildings which require car parking on site. Options for employment use all resulted in negative land values.

For the hotel use, the report explains that a Premier Inn type operator is envisaged - Premier Inn being a recognised higher quality, more mid range offer. If only a budget Travelodge type operator could be attracted to the site, this would mean that a "likely additional demolition of blocks would be necessary to introduce new build structures that would be cheaper to construct."

Various options around build costs and the use of conservation materials and expenditure dedicated to the Listed Building heritage costs were also carried out. Options which resulted in only 89 rooms were discounted as this would "impact on demand from higher end occupiers" where 130 - 150 room hotels are expected.

A second opinion on the structural report from Capstone Consulting concludes: "[The] report does give a good summary of the current condition of the wings along with sensible recommendations, and it is worth emphasising it is not a report recommending demolition of any of the rear wings on structural grounds. This is consistent with the logic of retaining the north wing in the current application, as all three are of similar construction, and arguably relatively similar condition. These buildings, though weathered and damaged in places, are not beyond repair and could be sensitively restored, should resources allow."

It will be up to Rotherham Council's discretion as to whether the merits of the scheme outweigh the degree of loss of the listed buildings within the site.

Images: Stewart Developments / stephenson hamilton risley STUDIO

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News: Council set to change track over live music venue

A regeneration project based around creating a live music venue in Rotherham town centre highlights the difficulties working with heritage buildings and public sector funding.

Support from the private sector is required if the project is to be realised.

Rothbiz reported in 2021 that the plan for the Guest & Chrimes site was to use £4.5m of the government's Town Deal funding to create a micro-brewery and fan zone at the former foundry which sits alongside Rotherham United's New York Stadium and further updates confirmed that a large music venue was in the plans.

However, later in 2022, the council confirmed that it was not able to reach an agreement with the football club and attention switched to another potential building and creating a live music venue in the former Empire Theatre on Ship Hill. In 2024 feasibility concerns with the Empire were such that attention moved to the another building, the remains of the Alma Tavern, a building now in council ownership.

But now it appears that similar feasibility issues have arisen with the Alma which is not a listed building (unlike the saved and re-opened Cutler's Arms next door) but is in severe disrepair following a fire and years of abandonment.

A council report confirms that £4.5m is not enough to bring the building back to life as a venue within the timeframe of the funding. It states: "Stage 2 designs have now been completed and the updated cost plan demonstrates a cost significantly in excess of the funding available. Therefore, while there are benefits of supporting music provision in the Town Centre, the costs of the project are proving prohibitive to the public sector.

"It is therefore proposed to seek private sector support for the project and the methodology for this is currently in review."

Government pathfinder funding is set to be moved away from the live music venue project to the health hub project reported by Rothbiz earlier this week.

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Plans for the Alma redevelopment were submitted to the council's planning department as part of pre-application discussions. The early plans explain that Chantry Brewery, the operators of the Cutlers and a music venue within its brewery at Parkgate, are the intended occupiers of a live music venue at the Alma.

Plans so far have looked at creating a music venue with a capacity of 500 - 600. Keeping the Alma's ornate facade and using it as an entrance and making use of the adjacent land, currently an MOT garage, were also assessed.

The preferred option in the sketchbook involves an L-shaped new building on land behind, and to the side of the Alma, creating a main entrance in the vacant pub, with the stage at the rear and the front of house (including bar and courtyard), back of house and a main standing area in between. Plans show seating and standing areas on the upper floor overlooking the stage, along with another bar and dressing rooms. External amenity space is shown at the back of the building.

In the time since the public sector looked at the historic buildings, redevelopment plans have been brought forward by the private sector.

At the Guest & Chrimes, a company connected to the owners of the football club has submitted a planning application to transform the historic former foundry into a high quality hotel.

At The Empire, renovation work is underway with possible uses including a multi-purpose community arts venue.

Alongside this, Rotherham Council set aside regeneration funding to undertake market testing and an options appraisal for the provision of a performing arts venue in Rotherham town centre as the current Civic Theatre building has challenges in terms of capacity, opportunity for growth and its general condition.

Images: RMBC / AHR

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News: KCM joins Sophie’s cancer fight

It’s being billed as the Battle of the Waste Companies…and its aiming to raise at least £10,000 to help a young Rotherham mum fighting her own battle against terminal cancer.

Sophie White was diagnosed with an aggressive brain tumour two years ago and underwent major brain surgery that successfully removed 95 per cent of the cancer.

But 23-year-old Sophie - who is mum to two-year-old Remi - was then diagnosed with a grade 4 glioblastoma and was told she had just a one-year life expectancy.

Treatments available from the NHS are no longer effective so fundraising efforts have commenced to help Sophie receive pioneering life-prolonging immunotherapy in Germany.

This treatment costs £200,000, with the Rotherham community already raising more than £80,000 towards the cost.

Now Rotherham Company KCM Waste Management has stepped in to host a major sporting event that aims to raise at least £10,000 to ensure that Sophie continues to receive the treatment she so desperately needs.

The Battle of the Waste Companies will be held at Rotherham United’s New York Stadium on Friday May 9 and will see a team from KCM take on a team from Fawkes Recycling.

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The special football event has already won the support of celebrities like Coronation Street star Steven Arnold and South Yorkshire boxing legend Johnny Nelson, both of whom have filmed video messages supporting Sophie.

“As soon as we heard Sophie’s story, we all knew we wanted to do something to help,” said KCM Director of Finance and Operations Emma Hickling.

“My partner Scott already raised more than £7,000 by taking part in a moustache growing challenge so we knew that we wanted to do something that would raise even more money for such an important cause.

“It’s not only that Sophie is a Rotherham girl and we like to think that we look after our own - there’s also a much more personal reason why we want to support the fundraising.

“We lost my sister-in-law Fiona to cancer when she was a young mum and we know how happy we would have been if there had been any treatment that would have prolonged her life and allowed her to spend just a little more time with her precious children.

“Sophie’s story really hits home to everybody at KCM and we are are determined to do everything we can to give her those extra days to share with her son.”

The May 9 match will kick off at 7pm, with spectators paying a minimum donation of £5 each to see the KCM team take on their friendly waste management rivals.

The evening will also include a fundraising raffle and auction as well as entertainment from rising Rotherham star Lil Charva, who was most recently featured in acclaimed Netflix drama Adolescence.

Companies who have already signed on as shirt sponsors include Barnsley & Rotherham Chamber Of Commerce, 360 Scaffolding Services, Assett Go, IFS Insurance, Blue Machinery, Appollo Fuels, Trans Global, KPL Plastering Services, 1st Call and Blackburn Material Solutions.

“We have already had a fantastic response from the Rotherham business community and so many have gladly jumped on board to support us but there are still plenty more sponsorship opportunities available and we would also welcome as many auction and raffle prizes as possible,” said KCM Commercial Manager Ellie Hickling.

“We know this is going to be a fun night and what we would love most of all is to see the New York Stadium full of people cheering for Sophie and her family as we raise as much money as impossible for such a deserving cause.”

Tickets website

Images: KCM

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News: Rotherham United accounts show reliance on ASD Lighting

The overall operating losses at Rotherham United increased to £1.7m for the year ended June 2024 and the newly published accounts highlight the importance of sponsors, primarily the fellow subsidiary company, ASD Lighting PLC.

Rothbiz reported this week on the 2023/24 losses which compare to the loss before tax of £1.1m in the previous year when the club beat the odds to stay in the second tier. Last season, the Millers set out a playing budget which marked the highest set in the club’s history to combat other teams that had recently been in the Premier League and others benefitting from parachute payments or significant overseas investment but the season culminated in relegation to League One.

Turnover, including income from player trading, was £19.2m compared to previous season of £15.7m. The accounts confirm that income from player trading was £2.5m which includes fees for key players such as Viktor Johansson, Ben Wiles and Georgie Kelly.

Commercial income increased by 3% to £3.2m, compared to £3.1m in the previous season and Rothbiz has previously reported on ASD Lighting PLC continuing to provide £1m in sponsorship to the club into 2024. Rotherham United's accounts also confirm the previously reported group loan from ASD Lighting Plc of £5.2m.

Both ASD Lighting PLC and Rotherham United have ASD Lighting Holding Limited as their parent company, connected by Tony Stewart, the founder of ASD Lighting and the man who saved the Millers in 2008. The businessman brought them out of administration and has overseen promotions, cup success and a move to a new stadium in town, at the same time as a period of sensible financial management, not something always shared by fellow league clubs.

A statement from Rotherham United reaffirmed "to our supporters that the Chairman and Board’s desire to succeed burns as brightly as ever, despite the challenges we have been required to navigate over recent seasons."

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Clubs like Rotherham also rely on "Central Funding" from the English Football League and solidarity payments from the Premier League. Central Funding increased from £8.5m the previous season to £9.2m due to maintaining Championship status.

Football income from season tickets, gate receipts and prize money increased from £2.6m to £2.9m (up 11.7% year on year) but merchandising income (including relail, websile, programme and car park revenue) remained around the same at £836k with income from media reducing from £435k to £357k due to less TV coverage during the season.

Outgoings increased again with the cost of sales increasing by 11.7% from £14.7m to £16.4m "due to increased Championship wage pressures and match day operational costs."

Administration costs (including profit from disposal of assets) went up by over £2m to £4.5m, increasing from £2.1m with the club saying that this was "mainly due to restructuring cost, pitch repairs and increased utility costs."

The accounts also add: "Although the company had significant net liabilities at 30 June 2024 the directors have prepared cash flow forecasts for the next 12 months which show that the company can continue to trade as a going concern but it must continue to rely upon the support of sponsors, in particular its fellow subsidiary company ASD Lighting PLC to enable it to do so."

The football club continues to pay close to £1m a year in rent to R U Estates Ltd, another connected company, which itself has a £12m, ten year loan from ASD Lighting.

Rotherham United are playing host to The Price of Football Live at AESSEAL New York Stadium on Monday April 28 giving local fans of football the chance to gain insight into finances across the pyramid from industry expert Kieran Maguire.

RUFC website

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News: Football club on front foot over finances

Rotherham United Football Club has released a statement over its financial results for the year ended June 2024 - its relegation season from The Championship.

The proactive move comes before the results are published with Companies House.

Having made a loss before tax of £1.1m in the previous year when the club beat the odds to stay in the second tier, the Millers set out a playing budget which marked the highest set in the club’s history to combat other teams that had recently been in the Premier League and others benefitting from parachute payments or significant overseas investment.

The club say that for 2023/24 the overall operating losses increased to £1.7m, despite a rise in income.

Turnover, including that generated through player trading, increased by 22%, with a rise in commercial income of 3% also reported.

Rothbiz reported in January that in the latest accounts of Rotherham-based manufacturing firm, ASD Lighting PLC, Rotherham United Football Club is listed as a debtor owing £5.2m and that their £1m in sponsorship to the club continued in 2024.

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A statement from RUFC said: "Although the club were able to generate additional revenue during our stint in the Sky Bet Championship through revenue streams including media coverage, Season Ticket sales, corporate hospitality and merchandising, the financial landscape as a whole continued to undergo a transformation with other notable running costs significantly rising. Outgoings including pitch repairs and increased utility costs more than doubled in a holistically challenging season in 2023/24, while compensation agreements for departing staff also impacted the bottom line.

"The Board continues to meet regularly to discuss the long-term vision for the football club with our aims still firmly set on establishing Rotherham United as a second tier club.

"As always, we will continue to assess and critique our own internal practices but our recent history clearly outlines that that the club must operate using a model which sees promising young talent acquired for a relatively low cost to be developed and sold for a profit.

"Despite the losses shown in our accounts – and largely thanks to your support and that of our Chairman through his own personal investment and that of ASD Holdings – the club continues to be financially sustainable in an increasingly volatile industry.

"Safeguarding the long-term future of football in Rotherham will always be at the forefront of our priorities. The club is a notable employer within the town and we are pleased to have seen our staff base grow significantly over recent years despite the increase in operating losses, allowing us to offer opportunities to people within the local region that would not otherwise exist. Beyond that and with the help of our highly-successful Community Trust, our aims away from football continue to be centred around offering opportunities to people within the locality to experiences they may not otherwise be able to access."

Rotherham United are playing host to The Price of Football Live at AESSEAL New York Stadium on Monday April 28 giving local fans of football the chance to gain insight into finances across the pyramid from industry expert Kieran Maguire.

Rotherham United website

Images: RUFC

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News: How historic former foundry in Rotherham could be transformed into a high quality hotel

A planning application has been submitted for the redevelopment of the remains of a former foundry on the edge of Rotherham town centre.

Rothbiz reported in 2022 that a scheme to repurpose the former Guest & Chrimes foundry as an National / International music venue had fallen flat. Despite £4.5m of government funding being on the table, the council was unable to reach an agreement with the landowner, Rotherham United Football Club.

Now the club's chairman, Tony Stewart, and vice-chairman, Richard Stewart, have submitted a planning application for a new hotel development on the prominent site which is alongside the AESSEAL New York Stadium.

Stewart Developments Ltd is seeking permission to convert and partly demolish the dilapidated existing Grade II listed building and link it to a new build property to create a new hotel.

The foundry use of the site ceased in 1990 and the building has been empty since 1999. The site was purchased by Rotherham Council for £2.6m from developers, Evans in 2010 and is now controlled by the football club which has a very long lease from the Council.

A severe fire at the former brass and iron foundry in 2018 meant that the front portion was subsequently demolished.

The site has been allocated for mixed use and whilst there is a preference for employment uses, it was identified that support would be given for proposals that are well integrated with adjoining uses, and which support the vitality and viability of the town centre. Feedback has already been sought from Historic England and Rotherham Council.

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Plans show that the 51,074 sq ft hotel would have 138 bedrooms and include a restaurant and bar.

Plans state that: "The proposed hotel use conforms with the mixed-use allocation of the site and would be sustainably located within Rotherham town centre and would help with the regeneration aspirations of the RMBC [Rotherham Council] for Rotherham town centre."

The largest northern range is set to be refurbished so that the hotel main entrance is located directly beneath the water tower. The lobby has been designed to lead to an impressive five storey atrium, with views up to the glass light box which is described as a "feature beacon." The brick water tower and iron tank would be sensitively restored before a crystalline lightbox is installed above which can be fully illuminated.

The northern range would also include a bar and restaurant which has the ability to extend outside onto the public realm during warmer months, whilst hotel kitchens, staff areas, delivery bays and stores lie further to the east.

The new build takes inspiration from the profile of the historic tap mechanism.

Plans, drawn up by CarneySweeney and stephenson hamilton risley STUDIO, explain: "The proposal includes the addition of a large new build element to the south of the northern range with a raised walkway connecting the two elements of the proposed hotel.

"The new build element will be ‘L’ shaped and consist of two wings. The vertical wing being four storeys in height and the horizontal wing would be three storeys. The new build will be clad in a brasslike cladding to reflect the historic industrial use of the Guest & Chrimes site."

The plans also include a new external public square with a water feature in the shape of the Guest & Chrimes Tap surrounded by seating as a meeting focal point.

Close to the River Don, the majority of the application site area falls within Flood Zone 2, however, part of the site, along the eastern boundary falls within Flood Zone 3.

A number of flood risk mitigation measures are in the plans. They include ensuring that the floor levels in the new building are raised above current levels. Only less vulnerable uses would be located within the retained building where the floor levels cannot be raised. Construction would utilise flood resistant materials and services would be placed as high as practicable to reduce impact of flooding. Flood defences have been discreetly incorporated into the design and surrounding landscape.

The plans only include seven car parking spaces but the applicants add that staff, guests and visitors of the hotel development will be able to utilise the existing Pay & Display public car park on the site.

If approved, it is expected that a total of 60 jobs will be created on site (32 full-time and 28 part-time jobs). Applicants add that "hotel guests will also increase expenditure in the Rotherham area, including shops and facilities in Rotherham town centre, which will in turn help to support existing jobs."

At present it has not been decided if the hotel will be operated under a brand, or if it will operate independently. A financial viability assessment provided for the developer demonstrates that the plans put forward with just the retention of one building is viable "if a higher quality hotel operator is targeted, and a higher quality development is proposed."

A heritage assessment has also been submitted detailing the status of the building and setting out the reasons for partial demolition. The retention of fire damaged blocks is seen as unviable with the plans concluding that: "Whilst it is evident the proposals will not result in total loss of historic fabric, it is at the RMBC’s discretion as to whether the merits of the scheme outweigh the degree of loss of the listed buildings within the Site. The proposed development that forms this planning application is considered the only viable opportunity available to deliver beneficial use."

The conclusion goes on: "This application represents the opportunity to regenerate the former Guest & Chrimes site into an exciting new leisure and hospitality development for Rotherham, its residents, and visitors.

"The sensitive refurbishment of the derelict and fire damaged grade II listed northern range will ensure this important building is not only preserved but will become a cherished heritage asset to be enjoyed by current and future generations. The skilfully crafted extension with its tap mechanism concept and brass inspired colour palette informs a unique piece of contemporary architecture conceived from the site’s rich history of industry and manufacturing.

"This application will enable the site to once again become thriving and successful, serving Rotherham and it’s neighbouring areas just as the original Guest & Chrimes complex did many years ago."

Images: Stewart Developments / stephenson hamilton risley STUDIO

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News: Rotherham United's £5m debt with ASD

In the latest accounts of Rotherham-based manufacturing firm, ASD Lighting PLC, Rotherham United Football Club is listed as a debtor owing £5.2m.

Both ASD Lighting PLC and Rotherham United have ASD Lighting Holding Limited as their parent company, connected by Tony Stewart, the founder of ASD Lighting and the man who saved the Millers in 2008. The businessman brought them out of administration and has overseen promotions, cup success and a move to a new stadium in town, at the same time as a period of sensible financial management, not something always shared by fellow league clubs.

Based on the Barbot Hall Industrial Estate, ASD Lighting has a reputation for innovation and quality and provides a range of products for domestic and commercial installations.

For the year ending June 30 2024, turnover was reported as £19.8m, down from £21.3m in the previous year. Sales to the UK were £17.9m, down from £19.8m in 2023 but in the rest of Europe, sales increased to £1.8m from £1.3m in 2023. Included in the £1.8m to Europe were sales of £1.1m to ASD Lighting Europe Ltd set up to distribute and partner with customers in Europe.

The financial results added: "Gross Profit is £7.0m (2023 £8.1m). Against rising material, utility and labour costs the gross profit margin remains strong at 35% (2023 38%). Administration costs at £7.6m remained the same at last year with increases in staff related costs being reduced by saving in other fixed costs.

"The year resulted in an operating loss (before interest and tax) of £0.6m compared to a profit of £0.5m last year. Profit after interest receivable and tax is £276k (£755k 2023)."

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As reported by Rothbiz in March 2024, ASD Lighting continued to provide £1m in sponsorship and advertising to the football club when the Millers posted a loss before tax of £1.1m for the 12 months to June 30 2023.

The latest accounts from ASD show that the £1m in sponsorship continued in 2024.

Documents also show that: "At 30 June 2024 included within debtors was £5,204,737 (2023: £929,150) due from Rotherham United Football Club (RUFC) Limited. The outstanding balance is repayable on demand."

Also Included in other debtors is an amount of £12,961,391 due from R U Estates Limited, a company of which Tony Stewart and son Richard are directors. This is thought to have been established when the AESSEAL New York Stadium was constructed and all parties share banking facilities with Barclays.

The debt is split between £1m due within one year and £11,913,944 due after more than one year. The loan from ASD to R U Estates is unsecured and bore interest at 2% above base rate per annum until January 2021 when it began to bear interest at 1.15% above base rate. It is repayable over nine years in instalments.

Rotherham United's accounts for the period are due to be published within the next few months.

ASD Lighting website

Images: ASD

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News: Record number attend the Chamber Means Business Expo

Barnsley & Rotherham Chamber of Commerce has announced the incredible success of the 2024 Chamber Means Business Expo, which took place recently at the AESSEAL New York Stadium in Rotherham.

This year’s expo attracted over 450 attendees from across the South Yorkshire business community. The event showcased more than 65 local businesses, with the addition of a new second floor of exhibitors representing anchor organisations from across South Yorkshire, creating an engaging Expo for regional innovation, networking, and growth.

Held on Thursday September 19, the Expo was a representation of the growing business landscape of Barnsley and Rotherham. From new innovations and solutions to long-standing local services from trusted businesses, the event provided a great opportunity for businesses across various sectors to connect, collaborate, and exchange ideas.

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The sold-out exhibition was a testament to growing business community in the region, sponsored by KCM Waste Management Limited, KAT Communications Ltd, and EntrySign, the event continues to fulfil the appetite for business networking opportunities across the region. Through the support of the sponsors and exhibitors, Chamber Means Business has cemented itself as the go-to business expo in the regional business calendar, and their ongoing support reflects their commitment to supporting growth within the local community.

Shane Young, Operations Director of Barnsley & Rotherham Chamber, said: “Chamber Means Business Expo 2024 was a great reflection of the businesses and connections happening across Barnsley, Rotherham and the wider region through the Chambers membership network. This year we smashed previous records with attracting over 450 in attendance.

"Through the support of our sponsors and exhibitors we achieved record participation, highlighting the growing momentum behind this event since it began in 2012. We are proud to see this expo continue to grow year after year, bringing more and more businesses together.”

As Barnsley & Rotherham Chamber gears up for an exciting autumn line-up, including the Manufacturing Supply Chain Expo in October, the Chamber remains focused on creating further opportunities for its members.

BR Chamber website

Images: BR Chamber

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News: Chamber Means Business Expo: tickets are now available

One of South Yorkshire’s largest and longest-running business events is returning to the AESSEAL New York Stadium in Rotherham, giving business owners across the region a unique opportunity to network, learn and collaborate.

Taking place on Thursday 19th September, Chamber Means Business, which is organised by Barnsley & Rotherham Chamber, is planning to welcome hundreds of business owners from across the region to take part in the free-to-attend event.

Sponsored by KAT Communications, EntrySign and KCM Waste Management, Chamber Means Business will give visitors the chance to find out more about some of the work currently being delivered across South Yorkshire, with more than 60 different businesses taking part in the sell-out exhibition.

In addition to creating opportunities for businesses to forge new connections, re-connect with others and explore some of the innovative work being delivered across the region, Chamber Means Business will also give visitors the chance to find out more about the Chamber’s Buy Local initiative, which aims to help businesses access a wide range of business opportunities when it comes to supplying the public sector.

The day will also feature a sales and marketing masterclass. Delivered by Dan Broadbent, Managing Director of Objective and Hayden Fox of the Sales Geek, the seminar will draw upon their knowledge and expertise to help business owners develop business leads, access innovative tools to identify new customers, as well as exploring different methods which can be used to convert leads into sales.

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Shane Young, Operations Director, Barnsley & Rotherham Chamber, said: “Chamber Means Business is a popular and well-attended event that has firmly established itself as one of the go-to events on the local business calendar. It’s a popular and well-attended event that gives business owners the opportunity to make new connections on the day, network with businesses operating in many different sectors as well as find out more about some of the truly innovative work that’s currently being delivered in South Yorkshire.

"This year we have been working closely with a number of public sector organisations to highlight the importance of buying local, and with public sector buyers also in attendance, it will give opportunities for businesses to find out more about overcoming perceived barriers when it comes to supplying goods and services to the public sector.

"Above all else, I think what makes Chamber Means Business such a popular and well-attended event is the unique atmosphere it generates on the day. This year, all exhibition stands sold within just 48 hours of going on sale, which is a testament to the popularity of the event. It promises to be an unmissable event and one that I’m confident will give delegates the opportunity to connect with like-minded business owners and build lasting relationships, which will help to lay the foundations for future success.”

Chamber Means Business website

Images: BR Chamber

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News: Diamond partnerships extend into new season at Rotherham United

Rotherham United's innovative commercial deal which sees businesses come together as "Diamond Partners" is continuing into the new football season.

Last year the deal enabled the Millers to have the Rotherham Hospice logo proudly emblazoned across the chest. For the the 2024/25 season, the kits will feature another Rotherham charity, Bluebell Wood Children's Hospice.

AESSEAL, Hughie Construction, IPM Group, Mears Group and Steelphalt formed the alliance to become this season’s Diamond Partners and, in turn, provide Bluebell Wood Children’s Hospice with the opportunity to be front and centre on the first team kits throughout the upcoming campaign.

Based at North Anston, Bluebell Wood provides care and support to families who have a child who has a life limiting condition and is not expected to live into adulthood.

Steve Coakley, Commercial Director at Rotherham United, said: “We are immensely proud to say that we will proudly carry the Bluebell Wood logo and the message that it holds around the country with us as our main front of shirt sponsor this season, which has once again been made possible thanks to the kindness of five Diamond Partners.

“On behalf of everyone at Rotherham United I want to reiterate how truly grateful we are to AESSEAL, Hughie Construction, IPM Group, Mears Group and Steelphalt for once again being so charitable with their own resources to facilitate this amazing Diamond Partnership. Their kindness – particularly in the current financial climate – should not be underplayed and having seen the impact of this arrangement for the Rotherham Hospice last season, we know how much this will mean to everyone associated with Bluebell Wood.

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“To elaborate on that point, this partnership represents much more than a shirt sponsorship agreement. Not only does it align with all of our values and beliefs as a club that we recognise the role we have to play at the heart of the community, it will also significantly increase the public profile of Bluebell Wood and present them with a number of fundraising opportunities that might not previously have been possible.

“It goes without saying that we will look to maximise that exposure and use our own status both as a club and in our community work to ensure that our second year of having a group of Diamond Partners on-board is as successful as the first.”

Heidi Hawkins, Bluebell Wood's Chief Executive, added: “We are absolutely thrilled to be Rotherham United’s new Diamond Partner for 2024/2025. The new shirts look amazing and having our logo proudly on the front means such a lot to everyone at Bluebell Wood as well as all the families we support in Rotherham and beyond."

Rotherham manufacturing success story, AESSEAL will gift Bluebell Wood Children’s Hospice all the hospitality and other benefits that are part of the sponsorship package.

Josie Lewis, IT and Project Manager of AESSEAL plc, and lifetime supporter of Rotherham United, said: "Rotherham United and its associated charitable arm, the Rotherham United Community Trust, are a great community asset it is for Rotherham, and AESSEAL is proud to associate our brand with them.”

Bluebell Wood website
RUFC website
AESSEAL website

Images: RUFC

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News: Rotherham United post loss for Championship survival season

The numerous losses on the pitch this season sees Rotherham United currently at the bottom of The Championship, but off the field, the losses in the club's latest accounts put them somewhere near the top when it comes to responsible fiscal management in a league where spending often far exceeds income.

The Millers posted a loss before tax of £1.1m for the 12 months to June 30 2023, a season where it brought in more, and spent more, and finished 19th to remain in The Championship for at least another year.

Comparative losses were £1.7m in 2022, £705,928 for 2021 and £1.2m in 2020. A profit before tax of £2.74m was recorded for 2019.

Championship Clubs follow Profitability and Sustainability rules which dictate what losses clubs are permitted to incur over a rolling three-year period. In its simplest form, clubs cannot exceed losses of more than £39m over a three-year period.

Accounts filed with Companies House show that income mostly came from being in the second tier - £8.4m in "central distributions" compared to £3m when the club was in League One. Likewise, TV money vastly increased, from £45,000 to £475,000 due to more Championship games shown live and a slice of a much larger broadcast deal.

Match income and season ticket sales remained the same as the previous year at £2.6m but the accounts also show that season ticket sales for the current season were in excess of 7.200, up from 6,700 the previous season. The financial period also included Rotherham United's New York Stadium hosting four well-attended games at UEFA Women's Euro 2022.

Other aspects of the accounts include commercial income going up to £3.1m from £2.9m. The accounts highlight the importance of related company, ASD Lighting, which again provided £1m in sponsorship and advertising.

Club chairman Tony Stewart OBE, founded ASD Lighting over 40 years ago. For the same financial year as the football club, the Rotherham manufacturer posted gross profits of £8.1m and an operating profit of £500,000 from a turnover of £21.3m.

In total, turnover for the year at Rotherham United was £15.7m, an increase from the £9.9m the previous year.

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The main expenditure went on wages, which exceeded £10m for the first time.

The accounts again show that during the year Rotherham United was charged £1m by RU Estates, another Stewart family company, that was created to develop the AESSEAL New York Stadium. RU Estates is listed as a debtor on the ASD Lighting accounts, owing £13m, repayable over nine years.

Also listed is a long term loan from the EFL to guarantee PAYE (£1.7m), which is interest free and repayable in 2025.

Kieran Maguire, a lecturer in football finance at the University of Liverpool, has analysed the results and points out on social media that Rotherham United "have excellent wage control by Championship standards." paying out 66% of income on wages compared to troubled clubs like Reading and Birmingham that paid more than they brought in (150% of income) on wages.

In League One, a Salary Cost Management Protocol (SCMP) operates where a club’s "player-related expenditure" should not exceed the sum of 60% of the relevant turnover.

Maguire also highlighted the low average wages and transfer fees. The Millers total squad cost at the end of the season of £1.3m can be compared to the Championship average of £27.8m and the squads of former Premier League teams built with millions in parachute payments.

Written before the current disappointing season (on the pitch, at least) got underway, the RUFC accounts read: "With collectivism and togetherness at the AESSEAL New York Stadium and a feeling that the players and all staff once again worked extremely hard to secure their Championship status for 2022/23. We will focus our efforts on recruitment and training to add further strength to staff and players.

"First Team staff will work closely with the Academy in a renewed emphasis to develop young players to play in a first team squad.

"Our Management team will continue to make use of the facilities at our Roundwood training site whilst identifying innovative ways to measure and improve player's fitness and skills.

"The Club will continue to work alongside and support our Community Trust which continues to deliver sport, education and confidence to the local community.

"Season ticket sales for 2023 are in excess of 7200. ASD Lighting Plc has agreed to sponsor the Club for another season. Other Sponsors secured include AESSEAL (Naming Rights), Mears, Eric Twigg Foods, J Bennet, KCM, IPM, Hughie Construction, Guardian Electrical and Equisolve and many more all secured for another season.

"We look forward to an exciting season in the Championship. Up the Millers."

RUFC website

Images: RUFC

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News: Parking charges to be introduced at Rotherham United's stadium

A new set of parking charges look set to be brought in at the AESSEAL New York Stadium, the home of Rotherham United.

Charges range from £2 for 2 hours to £10 for 24 hours.

Rothbiz reported in 2020 that a planning application had been submitted on behalf of the Championship club to vary the conditions of the original 2010 application for the £20m stadium on the edge of Rotherham town centre.

Approved without going to the planning board at Rotherham Council, the plans enable over 300 spaces in the northern car park, which sits between the stadium, the council offices and the remains of the Guest & Chrimes building, to be used on non-match days on a charged basis for visitors to the town.

Now Rotherham Council is using powers under the Traffic Management Act to introduce charges in the off street car park.

Users who park for less than 30 minutes, to visit the ticket office or club shop for example, will not be charged, but the new charges scheduled are:

Up to 2 hours - £2
Up to 3 hours - £3
Up to 10 hours - £5
24 hours - £10

The car park is also set to operate parking permits.

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The 2020 planning application showed that the southern car park, and its 225 spaces, would be used by stadium staff, visitors and tenants, such as Mears and Hughie Construction.

Both car parks would continue to be used on match days for those with parking permits.

The planner's report also added that the variation would apply the use of the northern car park on both match days and non-match days on a charged basis. The proposal also includes the provision of barriers at the access and egress points and Automatic Number Plate Recognition (ANPR) will be used to monitor use of the car park.

Planners concluded: "It is considered that the site can operate as a mix of pay and display spaces while also being available for use during matchdays, and the potential increase in traffic during the week will not have an adverse impact on the highway network."

The move comes as plans are submitted for commercial development on a nearby car park on Brinsworth Street.

Images: Google Maps

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News: Kit deal supports charity goals for club and business community

In a first for the club, Rotherham United has signed an innovative commercial deal which has seen six businesses come together as "Diamond Partners."

It means that for the 2023/24 Championship season, the Millers will have the Rotherham Hospice logo proudly emblazoned across the chest.

The club hopes that by establishing this Diamond Partnership of businesses that the profile and subsequent fundraising for the Rotherham Hospice not only continues, but accelerates.

The partners are AESSEAL, Equisolve Consulting Ltd, Hughie Construction Ltd, IPM Group, Mears, and Steelphalt.

Rotherham United Commercial Director Steve Coakley said: “For the forthcoming 2023/24 Sky Bet Championship campaign we were determined to look at doing something different, innovative and community-based because we felt that best represented what Rotherham United is all about.

“This unique partnership will be the first of it’s kind in Rotherham United history. It has allowed us as a club to provide a platform for an allegiance of business associates to unite in the name of charity to become our first ever Diamond Partners."

“We are simply using the vehicle of our status as a Sky Bet Championship club alongside our responsibility as a community-driven organisation at the heart of the town, to facilitate this opportunity for six businesses who absolutely mirror those beliefs.

“As a club we have always tried to shout from the rooftops in local circles about the amazing service that the Rotherham Hospice provides to our local community and beyond, but thanks to our new Diamond Partners, we will now be taking the hospice name and branding around the country with us and broadcasting it to the global audience that the second tier of English football attracts.

“The key goals and objectives for our front of shirt sponsorship for 2023/24 were to be innovative and different whilst steering clear of sectors that would cause any element of controversy or division amongst supporters and we truly believe this unique collaboration is something which everyone will be right behind.

“However, this could only be achieved by getting the type of buy-in from like-minded organisations who were selflessly willing to forego having their own branding displayed and we will forever be thankful that these six pioneering businesses have enabled this to happen.

“The six businesses have been aptly named our ‘Diamond Partners’ as we feel that is reflective of the role they have in our community. The Hospice is one of the jewels in the crown of our town and we are proud beyond words to have agreed this historic business deal in their name.”

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The only adult hospice in Rotherham for the people of Rotherham, Rotherham Hospice is an independent charity and requires a staggering £3m per year to allow them to continue to carry out this invaluable service.

Rotherham Hospice Director of Income and Communications Stephen King said: "Everyone connected to Rotherham Hospice would like to thank Rotherham United for their unbelievable support. This partnership will have a huge impact on our patients, families, volunteers, and staff. This partnership will bring the people of Rotherham together in support of their hospice.

"What makes this even more special is the support of the local businesses who have made this possible. Their generosity means that it will be our logo sitting proudly on that famous red and white shirt. The exposure Rotherham Hospice will receive next season is incredible."

Rotherham United Chairman Tony Stewart added: "Our support for the Rotherham Hospice is something that we have been incredibly proud of throughout the club's history and we have taken great pride in the way that we have looked to innovate in the ways in which we have backed their fundraising efforts.

"Our Honorary Life President John Breckin has been the driving force behind ideas such as the 'Give the Hospice a Hand' fixture a couple of seasons ago and has done brilliantly to establish a summer charity cricket game each year involving the first team, to name just two events we have been extremely proud to support.

"As a club, we are constantly looking to evolve, whether that be on the pitch, off it, or in the community and this concept to bring some of our entrusted club sponsors together as 'Diamond Partners' ranks right up their with our most satisfying achievements to date in the charity sector.

"On behalf of everyone at Rotherham United I would like to wholeheartedly thank the six businesses that have made this unique proposal a reality.

"I truly believe that the rest of the football world will sit up and take note of this commercial innovation and hopefully this may prompt more clubs to follow suit in pledging their support to charity in a similar manner."

RUFC website
Rotherham Hospice website

Images: RUFC

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News: Businesses urged to join with Yorkshire's Hidden Gems

Local businesses are being invited to join some of the region's biggest attractions as part of an initiative to support the visitor economy and encourage people to experience Yorkshire’s Hidden Gems.

The project stems from a pledge to work together to attract more visitors and increase local spend that was strengthened during the recent pandemic, with bosses at key tourism assets in Rotherham keen to see positivity and pride used to promote the area.

Assets to get involved range from theme parks to stately houses. They include Gulliver’s Valley, Wentworth Woodhouse, Magna Science Adventure Centre, Grimm & Co., Rotherham United, Rother Valley Country Park and Clifton Park.

The initiative follows the demise of Welcome to Yorkshire and the publishing of the de Bois Review - an independent review of destination management organisations in England.

Operated by Locial Ltd, Yorkshire's Hidden Gems is being supported by The Rotherham Pioneers - an exclusive group for Rotherham businesses who want to promote the town.

More local businesses are being sought to join the initiative and "become a gem." Attractions, restaurants, tea rooms, hotels, events, leisure spaces, cultural places, shops, anything that is a destination and can offer an experience.

Businesses can sign up for free to feature on the website and social media which promotes news, events and offers.

Businesses can also get involved for free with the Yorkshire’s Hidden Gems discount card scheme that uses offers, discounts and deals to encourage people to shop and visit local.

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At £10 for the year, current offers for cardholders include £15 pp tickets for Gulliver's Valley and 25% off entrance to House and Garden admission at Wentworth Woodhouse. A number of giveaways are planned for the coming months.

Bright Stars Play Space, an engaging and educational play space for babies and toddlers in Parkgate, has joined the initiative.

Caroline Austen, founder of Bright Stars Play Space, said: "We are delighted to be part of Yorkshire's Hidden Gems. As a relatively new business, it puts us alongside the amazing local assets like Gulliver's and Wentworth Woodhouse, which is just fantastic. It's great to see our upcoming Easter parties, craft sessions, Daddy & baby sessions and baby rave on the events calendar.

"There's loads happening around here, I think we just need to shout about it more and uncover these hidden gems. As a family we've got a discount card and we are looking forward to using it, especially at Gulliver's Valley - our daughter's favourite place! If you buy a card for £10, you'll make your money back in savings even if you only go to Gulliver's once in the year."

Bright Stars Play Space website
Yorkshire’s Hidden Gems website

Images: Tom Austen

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